Latin
Px Grotesk Regular
Our Latin typeface is Px Grotesk. Its geometric lines and features echoes the form of our Logotype. It reveals sophisticated detailing at large scale and provides excellent legibility at small scale.
Script roots
Geometric simplifications
Arabic
IBM Plex Sans Arabic
Our Arabic typeface is IBM Plex Sans. We use solely its Regular weight, bringing variety of voice through sizing, positioning and colour.
Script roots
Geometric simplifications
We take great care to always set IBM Plex Sans Arabic with a text direction ranged right to left.
We set IBM Plex Sans Arabic in the same point sizes as Px Grotesk but allow extra leading. This accommodates Arabic script’s pronounced ascenders/descenders.
When a text in Arabic features Latin words or numbers, we ensure everything is set in IBM Plex Sans Arabic.
Substitute
Arial
PxGrotesk is unavailable for use in Google Docs and Slides. We use Arial as a substitute.
Email signature, letter and presentation slide using Arial as both a Latin and Arabic substitute typeface