Icons

Our icons concisely communicate the ways we think and work. We build these motifs from our toolkit of core and extended shapes.

We often create small families of icons that are shown together (eg ‘our philosophy’ or ‘our ecosystem’). We ensure the individual icons within these families are built and displayed at a consistent scale.

We can transition between individual icons using dynamic animation.

Signature icons

Captivate

Empathise

Action

Philosophy icons

Invent

Resonate

Challenge

Synthesise

Ecosystem icons

Experience

Curation

Strategy