Logomark
Our Logomark is a monogram that adapts seamlessly between Latin and Arabic compositions of our name. Its ability to share forms and shift positions conveys our exploration through culture to create change.
We deploy our Logomark in different ways, determined by context:
1. Alone in either of its Latin/Arabic variants
2. In lockup with our full name, set in house typefaces Px Grotesk (Latin) or IBM Plex Sans (Arabic)
3. As a dynamic transition between each
4. Alongside one another in parallel
Logotype
We always set our logotype in Title Case. We pair it with our Logomark in a specific lockup by aligning it above the mark’s ‘L’ (Latin) or ‘⅃’ (Arabic).
Contrast
We ensure our Logomark and Logotype contrast their surroundings. We display black versions on light backgrounds and white versions on dark and photographic backgrounds.
